Published Articles and Researches

• Rapaille-  New York Times - Smell of Coffee
• Rapaille - Harvard Business Review - Leveraging the Psychology of the Salesperson
• Rapaille - Event Marketer - Cracking the Code
• Rapaille - Research World - What is hot in advertising
• Rapaille - Wall Street Journal - But how does it make you feel       
• Rapaille - Frontline- Interview with Rapaille
• Rapaille - Forbes - Marketing to the reptilian brain
• Rapaille - Forbes - Pushing your buy button
• Rapaille - Elle  - seduction

• 02.12 - DoraPulse 8  "Brand Gender"  
• 02.12 - DoraPulse 7  "Is Corporate Communication a Must or "Could be without it"  

• 08.11 - DoraPulse 6    "Two Heads are better than one" 
• 09.10 - DoraPulse 5  "Social Solidarity"  
• 04.10 - DoraPulse 4   "When Business was a Kid"
• 12.09 - DoraPulse 3    "What Women Want" 
• 09.09 - DoraPulse 2    "Street markets"        
• 02.09 - DoraPulse 1    "Aftermath of the Economic Crisis"

In contrast to traditional marketing research, Archetype Discoveries methodology does not rely on what people say. Instead these studies use a unique blend of biology, cultural anthropology, psychology, and learning theories to discover the hidden cultural forces that pre-organize the way people behave toward a product, service or concept.Read more

Garrison Group - Exponential Marketing

Exponential marketing is developing strategies that drive top line business growth by creating customized 'go to market' strategies that are based on carefully researched customer insights that serve as roadmaps for stronger brand and product value propositions that drive fully integrated brand communication programs. Simply put, know who your most valueable segments -that are also influencial on other segments- are, create crucial brand experience and products targeting them, and communicate when they are most receptive with the message that is the most relevant. to gain exponential growth.