Dora Marketing Research offers a wide range of products that can be adapted to the needs of any sector of activity.

Marketing Research

Research designMarket research is an essential tool that allows organizations to make intelligent decisions leading to profitability, differentiation, and growth. Dora uses creativity, enthusiasm, and experience to develop new and innovative approaches to help you succeed. Through Dora's strategic research approach, you will receive clear and objective answers to your questions that go beyond a stack of numbers and tables. You will have actionable intelligence and know the direction you need to go to gain a competitive advantage in your market and industry. And most of all, Dora will provide you with peace of mind and a partner you can trust.

      • Product Launching: With the help of extensive analysis capabilities like TURF Analysis, Regression Analysis, Penalty Analysis and others, Dora performs product development research service. 
      • Qualitative studies: Collaborating with reputable and experienced Qualitative teams Dora delivers a wide range of qualitative services; Focus Groups, In-depth Interviews and In-home visits, Shop-a-Longs
      • Advanced statistical analysis: Dora has the capability of delivering high-end statistical analysis.  
      • Mystery shopping: Dora has experience and know-how on how to conduct the most effective Mystery Shopping studies and interpret the results.
      • Media and advertising effectiveness: Media experience that founders of Dora has enables to have clear understanding of media and advertising issues and needs, therefore provide effective solutions to research requirements.
      • Customer Satisfaction/ Loyalty: Dora has significant experience in customer satisfaction studies. Dora is the only firm to offer customer satisfaction measurement both online and offline. 
      • Market studies: Dora has the ability and expertise on collecting secondary data through Desk Research methodology.
      • Syndicated studies: Dora conducts syndicated DoraPulse reports quarterly and shares them with its network of clients free of charge.
      • Tracking Studies: Dora has one of the most experienced tracking research teams in the industry who has performed tracking services to  multinational and local clients for more than 10 years.

Dora helps clients-from multinationals to the local business.  From new product development to identifying the best brand image, we have completed projects on a wide range of industries including

Healthcare / Pharmaceutical, Foodand Beverage,  Manufacturing, Sports and Leisure, Retail/ Wholesale, Advertising / Public Relations , Automotive,Catering/ Hospitality,Confectionery, Cosmetics/ Hygiene,Durables / Electrical Goods, Cosmetics, IT/Software/Hardware,Logistics/Mail/ Transportation, Media / Entertainment, Petrol/ Oil / Gas,Telecommunications, Textile/ Fashion / Clothing, Tobacco / Cigarettes,Toys/ Games,Banking and Finance


Customer Satisfaction Measurement


CFI logo

Dora Research in partnership with CFI Group helps organizations across the private and public sector use voice of the customer insights to improve customer satisfaction, leading to increased loyalty, recommendations and financial results. Over the past 20 years, CFI has helped 300+ organizations across industries manage and improve customer and employee satisfaction. We have specific solutions for call centers, retail organizations, B2B companies, banks, credit unions and the government, and can deploy the power of the ACSI across your enterprise or for specific areas of your business.

What are you waiting for? Browse our website for information, or contact Dora to learn how CFI Group can make your organization more customer-centric and successful. 

Services;


  • Learn what site visitors think and discover how current satisfaction drives future behavior. Dora Research in partnership with ForeSee Results uses a scientific methodology to turn online Voice of Customer into actionable insights and a key performance metric
  • Regardless of your industry or website challenge,Dora & ForeSee Results can help you maximize your website to drive loyalty, purchases, positive word of mouth and adoption. 
  • Dora & ForeSee Results can help you determine which improvements will yield measurable results
  • Learn how your site compares to ForeSee Results’ robust benchmarks across 30 industries. Our benchmarks are based on the proven methodology of the American Customer Satisfaction Index (ACSI) for a credible point of comparison.

Contact Dora  today to increase sales, loyalty, satisfaction and website value.

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Archetype Discovery by Dr Rapaille


rapaille-culture-code

Dora can help you find answers to the questions you wanted to ask and discover why people do what they do. In partnership with Dr.Clotaire Rapaille an Archetype Discovery is the most sophisticated research methodology available today to uncover why a given group of people behave the way they do.  It identifies their unstated needs and wants.  This is in sharp contrast to the traditional market research which relies specifically on what the permanent underlying structure of what people say through opinion surveys, focus groups or interviews to forecast behaviors.  Archetype Discoveries digs under our "rational" reasoning, to uncover the true emotional and biological roots of our opinions and behaviors.  Understanding this unconscious foundation gives us the tools to better motivate consumers, design new products, and improve communications strategies.

Archetype Discoveries uses a unique combination of psychology, cultural anthropology, biology, and advanced learning theories to uncover hidden cultural forces, unspoken or unrecognized needs that determine how a culture will behave and react towards a specific concept, service or product.  

Fifty of Fortune 100
companies currently use this service. Some of the clients include GE, Procter&Gamble, Boeing, Ford, Loreal, IBM, Johnson&Johnson, and Citibank.
 
The culture codes for below countries are completed and available for purchase
 

Argentina,Australia, Brazil,Canada (English),City States-Hong Kong, Macau, Singapore, Dubai
China, Denmark, England, France, Germany, Holland, India, Italy, Mexico, Norway, Portugal
Russia (in 2009), Spain,Sweden, Switzerland, Taiwan, U.S.A. , Venezula,  Quebec


Some of the syndicated discoveries available and you can order are,

Brand Bashing,Fat,Future of Advertising, Genetically Engineered Food, Globalization,Improvement, Internet(US&Canada),Leadership, Loyalty, Luxury, Media, Quality, Reward&Recognition, Safety and Security, Seduction, Teams, Teen internet


Contact Dora today and go beyond marketing research  

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mr.consult

 

With over 12 years of marketing research experience and hundreds of projects worked on, we can help you at every stage of MR projects. Our consultancy includes;

 
  • Research Design
  • Recommendations on written reports
  • Trainings and workshops
  • Brainstorming Sessions
  • Insights and actionable intelligence 
  • Research Optimization Strategy 
  • On site training on data interpretation
  • Sample Design

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mr.audit


This service is unique to Dora Research and Consultancy. Organizations spend tens or hundreds of thousand dollars for Marketing Research  without auditing the quality or accuracy of the work. You may be overspending on questions you do not need and projects that output data you cannot take action on. As Dora, you can hire us to  audit your project at every step from data collection to analysis or questionnarie design.We will act as an independent audit firm to  make sure you get you spend your money on the right project and accurate data

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