Murat Yenigün
Co-Founder & Managing Partner

Murat Yenigün is the co-founder of Dora Research (est 2009). Currently he also is the co-founder of Bluemark Worldwide, a search engine marketing company headquartered in New York City. Through Bluemark Worldwide, he provides services such as pay for Perfomance Marketing, Paid Search Marketing, and Affiliate Marketing.

Prior to Dora, Yenigün was the Director of Search at NEO @ Ogilvy, Interactive Marketing Division of Ogilvy & Mather. His responsibilities included managing the search marketing campaigns of Fortune 100 companies and integrating the online media to  traditional media as companies started to invest more to online since 2005.

Mr. Yenigün's online marketing experience goes back to 2003 , when he started as the Director of Analytics and Strategy at Did-it Search Engine marketing firm. Did-it was one of the pioneers of Search Marketing companies and it was ranked as a top Paid Search Marketing firm by Jupiter Research. He co-created and headed the analytics and strategy department which was responsible for providing results and strategy by optimizing, testing, and creating strategies for expansion. Its success helped company have a 3 year growth rate of 1,368.5%  ranking them #137 in the Inc 500 of fastest growing private companies.

Mr. Yenigün has diverse experience from Finance to Tech and Retail industries as he managed Search campaigns for Fortune 100 companies. His client portfolio included companies such as IBM, Cisco, Lenovo, Blackberry, AT&T wireless, Allstate Insurance, TdAmeritrade, E-trade, Nine West, Coach, Avon, and other top online retailers.

He holds an MBA Degree in Marketing from California State University, Master's in Computer Science from Long Island University, NY, and Bachelor's in Business Administration from Istanbul University.